![]() Since many of the platforms available, like BlogTalk and Live365 offer built-in audiences, you have the added advantage of free advertising through these stations. With something as simple as a computer and a $20 microphone, you can get started with your own radio show and broadcast to people all over the globe.īloggers who are looking to increase the traffic on their sites or increase the return rate on advertising campaigns can easily and inexpensively add online radio to current marketing plans.Ī weekly radio show takes about an hour or two of preparation time (depending on how research-intensive your topic is) and then 30 minutes to an hour or radio broadcast time. No longer is it necessary to have pricey equipment. No longer are you limited to expensive time slots on the local radio dial. Internet radio has broadened the listening base for broadcasters. The MP3 file can be saved in an archive, which increases your reach because you can keep it available long after the show initially aired.Some even allow you to have call-ins from guests or listeners to make the show truly interactive. ![]() Most of the online radio production sites have their own “online” studios. Sites allow users to create a radio show with professional services for a small monthly fee. ![]()
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